Eco-conscious living is now mainstream. Brands like Patagonia, Everlane, and Allbirds are leading the way with recycled materials, transparent supply chains, and ethical labor practices. Consumers, especially Gen Z and Millennials, are demanding more from brands when it comes to sustainability and ethical practices. Over 70% of U.S. consumers say they are willing to pay more for products that are sustainably sourced or made with eco-friendly materials

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